About

As Evolven’s marketing director since 2010, I directed all phases of both the creative and technical elements of marketing initiatives including event planning and organization, brand creation, print/Web collateral development, channel partner cultivation, lead generation, as well as running webinars.

Contact Me

Phone: 054-921-3547 Email: martinperlin@yahoo.com

About

6.11.2009

Progress on Twitter

 

I have been lurking on Twitter for awhile. Then I jumped in with my company's official Twitter channel. Over the course of 3 months, that channel gained 38 followers. Twitter didn't look all that it was cracked up to be. Why all the hype?

How did I promote my company's Twitter? Very passively. It was limited only to a 'Follow Us' link in the monthly newsletter. No enticements.

Now I have started my own channel on Twitter (http://www.twitter.com/martinperlin). Within a day, my channel has reached 65 followers. The main difference in approaches has been that for my own channel, I sought out and connected (followed) others on Twitter.

It is interesting to see the progress for fellow twitter users. I concluded that amount of people you are following has a direct effect on your amount of followers. Unless, you are Jack Welch (http://twitter.com/jack_welch), who has over 200,000 followers and is only following 12 people.

From here I want to explore the application of 'crowd marketing' and how the 'crowd' can help me.

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