Progress on Twitter

I have been lurking on Twitter for awhile. Then I jumped in with my company's official Twitter channel. Over the course of 3 months, that channel gained 38 followers. Twitter didn't look all that it was cracked up to be. Why all the hype?

How did I promote my company's Twitter? Very passively. It was limited only to a 'Follow Us' link in the monthly newsletter. No enticements.

Now I have started my own channel on Twitter (http://www.twitter.com/martinperlin). Within a day, my channel has reached 65 followers. The main difference in approaches has been that for my own channel, I sought out and connected (followed) others on Twitter.

It is interesting to see the progress for fellow twitter users. I concluded that amount of people you are following has a direct effect on your amount of followers. Unless, you are Jack Welch (http://twitter.com/jack_welch), who has over 200,000 followers and is only following 12 people.

From here I want to explore the application of 'crowd marketing' and how the 'crowd' can help me.