AdWeek's Tim Nudd recently talked to creatives and explored archetypal plots reflected in leading brands.
http://www.adweek.com/news/advertising-branding/7-basic-types-stories-which-one-your-brand-telling-144164
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As Evolven’s marketing director since 2010, I directed all phases of both the creative and technical elements of marketing initiatives including event planning and organization, brand creation, print/Web collateral development, channel partner cultivation, lead generation, as well as running webinars.
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