I was showing a friend Twitter, and demonstrating how our corporate account had remained sluggish in gathering followers. "Because your posts aren't interesting," he said. So I looked at him, like 'what are you talking about!'
What makes a post interesting? And if a post were 'interesting' would it automatically gather followers?
Its like the classic tree following in the woods. If I write an 'interesting' post on Twitter and I don't have many followers, how do I know someone will read it.
How do things kept picked up on Twitter? Searches.
What do people search for? Keywords.
So 6 weeks ago, if I had been twittering about Susan Boyle, I would have been found 'interesting'. In the meantime, I have found more conventional methods to gather followers.
