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Martin builds brands.
Martin is a Brand Management and Marcom professional with broad experience in all aspects of marketing communications (marcom) and branding: marketing writing, web management, print production, trade show coordination. Martin adds value to a company's brand, managing the overall identity, while advancing the marketing strategy and marcom activities.
My Work
Brand Management
Martin has developed new brand identities, and perpetuated strong brand awareness, through
definition and implementation of brand-building initiatives, establishing extendable brands for a company's collateral and products.
Sales Tools
Martin provided direct marketing support to global marketing entities by writing, editing, and producing
product marketing literature, sales tools and marketing collateral (brochures, user stories, data sheets, press
releases, multimedia scripts etc.)
Online Management
Martin managed the establishment (content, layout & design) and enhancement of corporate websites, as well as
handling the online promotions, and analyzing website statistics. He has managed search engine optimization (SEO) and pay-per-click (PPC) campaigns for improving website exposure and enhancing leads collection
Testimonial movies and more
Martin has planned, interviewed, reviewed, and edited many customer testimonials. He has also scripted and directed company video icebreakers and sales staff promotions.
Testimonial Dealer event icebreaker Internal sales staff promotion
Corporate Communications
Martin pushes customer correspondence on a regular basis. Both through researching and creating timely material for customers and analyzing the success of the communications, he has advanced the overall marketing strategy.
Previous employers
What people are saying about Martin
Ron Beery
WW Product manager
Eastman Kodak
Digital Capture Group
worked directly with Martin
“Martin Perlin is a true marketing professional and brand manager with a strong business sense and energized creativity. It was a pleasure working with him over 3 years at Kodak, and I can say that one can learn from him! Martin knows and understands his market, the customer, and our (the sales team) needs. You can trust him to know and feel exactly what is good for the brand. He drives his vision with passion, 'out-of-the box' thinking, and a tireless commitment to excellence, taking us to interesting and challenging discussions between local and global teams. I recommend Martin for any positions related to business management and brand management."
Seth Greenberg
Director of Marketing
Eastman Kodak
Leaf
Pro digital photo systems
Managed Martin
“Martin has a creative soul. His project management skills, deep knowledge of communication media and his hard working attitude round out the model of a marketing professional. It is a pleasure working with Martin: to know that work that needs to be done, even complicated thought-intensive work, will be completed when it is needed and in the most effective way possible. When marketing goals need to be met, but no one is certain how to meet them, Martin is quick to research innovative marketing tools and techniques, often teaching me and the rest of the staff new things that we never knew about. I would strongly recommend Martin as a marketing professional."
Dalit Boutboul
Marketing Manager
Eastman Kodak
Leaf
Pro digital photo systems
Managed Martin
“Martin is the most resourceful, knowledgeable and hands-on marketing person I've ever met. He's been a source of incredible ideas and solutions. He works hard to deliver the perfect deliverable, be it a google analytics report, a professionally executed newsletter or a review of the newest tools technologies and marketing initiatives out there. He's developed concrete experience in re-branding after having lead the initiative at Leaf (www.leaf-photography.com). An asset to any group."
Iris Zarecki
Director of Programs Marketing
BMC Software
Managed Martin
“Martin is extremely creative and we've done some exciting projects together, that were very succesful due to his out-of-the-box thinking, dedication, and imagination. He was able to picture the end result, work extensively on the details and deliver successfully within impossible timeframes. I highly recommend Martin - he's a great player in any team!"
Contact Martin
Use the form below to get in touch with Martin
DirectEmail: marketing@martinperlin.com Phone: 972-(0)9-741-0289
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