As Evolven’s marketing director since 2010, I directed all phases of both the creative and technical elements of marketing initiatives including event planning and organization, brand creation, print/Web collateral development, channel partner cultivation, lead generation, as well as running webinars.

Contact Me

Email: martinperlin@yahoo.com



How to pick a Twitter username

Setting a 'username' in Twitter requires taking into consideration a number of issues.

First how are you recognized?
In Twitter, most of the time your followers will see you flying by in the Twitter stream they are following. That means they will see:
- your Avatar image
- your name
- your Tweet post

So bearing this in mind, in considering your username, you can be creative and select something that will COMPLEMENT your Avatar image, rather than repeat it.

For instance your company logo can be in your branded colors and serve as your Avatar, and a descriptive word can be your username.

Second, what impression do you make
The next line of engagement on Twitter is followers visiting your full Twitter page.
There your page is very identifiable and fully branded
- use a custom background image featuring product imagery, useful link information, and at a glance product info
- Fill in the bio section of your profile, using prime keywords
- show your URL

So rather than just picking your company name as your Twitter 'handle', pick a popular keyword for your market to conquer that area. For instance, if a computer manufacturer chose a Twitter name like fastcomputer, rather than Compaq, it could further their brand perception.

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