Which Story Is Your Brand Telling?

Which Story Is Your Brand Telling?

 

AdWeek's Tim Nudd recently talked to creatives and explored archetypal plots reflected in leading brands.

http://www.adweek.com/news/advertising-branding/7-basic-types-stories-which-one-your-brand-telling-144164

9 Steve Jobs Source Media Inspired by Walter Isaacson's Book

9 Steve Jobs Source Media Inspired by Walter Isaacson's Book

 

Spoof Apple press release about Steve's return (1994)
http://holykaw.alltop.com/1994-spoof-apple-press-release-about-steves-r

Steve Jobs and John Lasseter interview with Charlie Rose (1996)
http://www.youtube.com/watch?v=E29v8vF0u-8

Steve Jobs is Back! Proclaims Red Herring in 1996
http://aonetwork.com/node/64912

Wired interview "German washing machines"
http://www.wired.com/wired/archive/4.02/jobs_pr.html

The iconic return
http://www.youtube.com/watch?v=IOs6hnTI4lw

The Crazy Ones ad 1997
http://www.youtube.com/watch?v=xlgv4JeXCvs

Intro of iMac (1998)
http://www.youtube.com/watch?v=U6wmHxMDApE

Steve Jobs' Stanford Commencement Address (2005)
http://www.youtube.com/watch?v=UF8uR6Z6KLc

Steve Jobs and Bill Gates Interviewed together at the D5 Conference (2007)
http://www.youtube.com/watch?v=JAzDYb5F7bw

5 Marketing Blogs I Follow

5 Marketing Blogs I Follow

 

Grow Hack http://www.growhack.com/

The idea is that for every decision a company makes, a growth hacker should ask: ”What will be the impact on growth? Truly innovative growth hackers have pioneered techniques focused on virality, email, search engine optimization & marketing.

OkDork http://okdork.com/

This is Noah Kagan's premier site on startups, marketing, and self-exploration. Started 7 years ago to talk about marketing, business musings, online communities and other things, today Okdork has nearly 4,000 comments and over 750+ posts. It's for entrepreneurs, marketers, cubicle workers and people looking to kill 5 minutes.

Andrew Chen http://andrewchen.co/

Excellent marketing advice and ideas from an entrepreneur and blogger based in Palo Alto, CA, Andrew Chen.

Quick Sprout http://www.quicksprout.com/

Great marketing resource site with spot on insights from Neil Patel, co-founder of 2 Internet companies: Crazy Egg and KISSmetrics. His entrepreneurial career  has helped large corporations such as Amazon, AOL, GM, HP and Viacom make more money from the web.

On Startups http://onstartups.com/

This site is for  entrepreneurs, and for others out there who are also fascinated with startups and what it takes to make them succeed.  So basically, this site is for and about software startups.