As Evolven’s marketing director since 2010, I directed all phases of both the creative and technical elements of marketing initiatives including event planning and organization, brand creation, print/Web collateral development, channel partner cultivation, lead generation, as well as running webinars.

Contact Me

Phone: 054-921-3547 Email: martinperlin@yahoo.com



Twitter is no diary


Micro blogging. Life spanning. Twitter has been called a lot of things, but as a marketing tool it is no diary. Twitter is a new communications platform, bringing the immediacy of web pages and the ease of email into a new paradigm.

Tweeting for your company, product or service?
You don't need to tell your followers what you had for breakfast, or that you didn't have a towel when you got out of the shower. You need to keep yourself relevant via Twitter. The most important and lucrative path to relevance is via information. Turn your Twitter stream into a 'channel', like another channel in your cable retinue. You have 'The Cooking Channel', the 'Sports Channel', and even the History Channel.

You Twitter channel should be focused on your niche, that's what makes you relevant. Don't let it be
- an online chat to your friends
- a place to share email jokes
- a tweeting spot for various marketing promotions you are running

Focus. Focus. Focus.
These three words are the essential building blocks for a successful brand, and they will also guide you to creating a relevant Twitter stream (channel). We look at CNN for news, we look at ESPN for sports, so your Twitter Channel should be the stream for your market or target audience.

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