As Evolven’s marketing director since 2010, I directed all phases of both the creative and technical elements of marketing initiatives including event planning and organization, brand creation, print/Web collateral development, channel partner cultivation, lead generation, as well as running webinars.

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Phone: 054-921-3547 Email: martinperlin@yahoo.com



FollowFriday is coming!


Every week FollowFriday seems to just creep up on us. Are you ready? Do you know who you want to tweet?

What is FollowFriday?
So what is all this FollowFriday? FollowFriday is a Twitter mega-trend that started in mid-January 2009, with a simple tweet, encouraging people to recommend and follow their fellow Twitter users. This is the epitome of the 'social' in social media, where Twitter-world puts asid sharing info and updates, and makes a mad, free for all 'scratching each other's backs'. Read more about the creation of FollowFriday here.

Why is FollowFriday good?
FollowFriday is the 'pay it forward' of Twitter. Part of the fuel for each user's Twitter energy is gaining 'followers', especially 'followers' that are relevent to your subject and content updates. Growth in Twitter is not a linear, but VIRAL. Our Twitter networks expand in ALL directions. FollowFriday gives us a chance to really focus on expanding the network at least for one day a week. It is also a great 'pat on the back' to the new connections that we make during the week.

Is it Spam?
FollowFriday differs form spammers significantly. Spammers are using follow-baits throughout the week by filling their Twitter posts with names, in the hopes that the recipients will follow them, or give them acknowledgement in their networks. How does FollowFriday differ?
1. FollowFriday is one day a week
2. FollowFriday is based on sincere recommendations and not junk mail
3. FollowFriday is a positive group experience and a recognized trend

How does FollowFriday work?
FollowFriday is as easy as a ReTweet. The main thing is keeping in mind, or keeping a list of the great people you have crossed paths with throughout the week. You can make several FollowFriday tweets. And most of all, make sure to thank others for suggesting you on FollowFriday.

FollowFriday in action
You can easily create a FollowFriday using the following syntax

Example tweet for group: #FF These are great guys to follow @myfriend, @myfriend1, @myfriend2
Example tweet for individual: #FollowFriday Check out my buddy @myfriend

Good luck and see you on FollowFriday

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