As Evolven’s marketing director since 2010, I directed all phases of both the creative and technical elements of marketing initiatives including event planning and organization, brand creation, print/Web collateral development, channel partner cultivation, lead generation, as well as running webinars.

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Phone: 054-921-3547 Email: martinperlin@yahoo.com



Being interesting on Twitter


I was showing a friend Twitter, and demonstrating how our corporate account had remained sluggish in gathering followers. "Because your posts aren't interesting," he said. So I looked at him, like 'what are you talking about!'

What makes a post interesting? And if a post were 'interesting' would it automatically gather followers?

Its like the classic tree following in the woods. If I write an 'interesting' post on Twitter and I don't have many followers, how do I know someone will read it.

How do things kept picked up on Twitter? Searches.
What do people search for? Keywords.

So 6 weeks ago, if I had been twittering about Susan Boyle, I would have been found 'interesting'. In the meantime, I have found more conventional methods to gather followers.

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