As Evolven’s marketing director since 2010, I directed all phases of both the creative and technical elements of marketing initiatives including event planning and organization, brand creation, print/Web collateral development, channel partner cultivation, lead generation, as well as running webinars.

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Phone: 054-921-3547 Email: martinperlin@yahoo.com



Starting a blog


As a marketeer, I can advise, urge, plead, and suggest to keep a blog along with other communication channels. However, when it comes to following my advice, I am just as reluctant. I suppose I've thought about maintaining a blog for several years. In my head, the blog has been updated regularly, and my insights have been developed and recorded.

Now I am really applying myself. An article that inspired me from a recent issue of the Harvard Business Review, was about Dave Balter from Bzzagent (www.bzzagent.com) . His take on the corporate blog was about transparency - warts and all - right out there for everyone to see. If someone says something bad about him, then rather than ignore it, he shares it. "Hey you know what he said about me, hmmm, maybe he's got something."

The most insightful remark he made was about what to write. "But my view on blogging is if the writer is getting the chills - hovering over the mouse and thinking, 'Should I really send this?' - then it is probably going to be a good post."

So here it goes.

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